What Is A Swinger Camera Worh

The Polaroid Model xx "Swinger" was a popular Country Camera produced past the Polaroid Corporation between July 1965 and 1970. At $19.95 (equivalent to U.s.a.$172 in 2021) and weighing only 21 ounces,^[1] it was the first truly inexpensive instant photographic camera, a fact that helped fuel its enormous popularity and made information technology one of the top-selling cameras of all time. The Swinger was especially successful in the youth market due to its depression price, fashionable advent, catchy Come across the Swinger jingle, besides as getting the photographic camera into drugstores.^[two] In fact, information technology was so successful that it became Polaroid'south best selling product at the time, and increased their share in the new camera market place.^[ii]

History [edit]

The camera was designed by Henry Dreyfuss.^[3]

One source for the proper name claims that when copywriter Phyllis Robinson of Doyle Dane Bernbach watched Edwin H. Land walk into her office swinging the camera from his wrist, she decided on the proper name "Swinger".^[4]

The Swinger featured an extinction exposure meter tied to the discontinuity which displayed the word "YES" in a window below the viewfinder when the exposure was ready correctly. Earlier models as well displayed the word "NO" when not properly adjusted, while after units used but the Aye indicator.^[5] The Swinger also included a built-in flashgun for AG-1 flashbulb and a unmarried element lens.

The Swinger used Polaroid's 20-Serial curl film, which was the first Polaroid curl film to develop exterior the photographic camera. The Swinger simply used black and white film that kept its toll low originally at $1.99 (equivalent to US$16.xl in 2020), but each roll produced pocket-size 2½" × 3¼" wallet size prints that were little more than than half the iii 1/iv" 10 iv 1/four" size of 40-Series Country Motion-picture show Rolls.^[6] ^[vii]

By 1970, sales went downwardly considering young people did not like the quality of the photos, and those who did buy the camera used two rolls of film on average.^[viii]

Variants included the Model M-15 "Swinger Sentinel" (the Swinger II in non-US markets), which was a cheaper Swinger without the built-in wink, and the Model 3000 "Big Swinger", which used 100-Series pack flick instead of the old-way movie rolls. The Swinger name was also used on several international-market Polaroid cameras in the 1960s and 1970s.

Song [edit]

The vocal of the commercial Run across the Swinger was sung by Barry Manilow and a female chorus with the music written by Mitch Leigh^[9] and the lyrics that used the instructions of how to take photographs with the camera and too revealed the cost were written by Phyllis Robinson.^[ten] Two commercials were released at the fourth dimension, both featuring Ali MacGraw as one of four young people going to the beach or on a picnic on bicycles then photographing the 24-hour interval'due south fun as a tape of their memories.

Footnotes [edit]

^ Beschloss, Michael. "The Polaroid Swinger: Changing the Market in an Instant". Retrieved 31 May 2019.
^ ^a ^b Buse, Peter (2016). The Camera Does the Rest: How Polaroid Changed Photography. pp. thirty–33. ISBN978-0-226-31216-3.
^ Bonanos, Christopher (October 1, 2012). "Before Sexting, There Was Polaroid". The Atlantic.
^ "Classic Advertizing Review: Come across the Swinger". aphorism.com. June 28, 2018.
^ Gustavson, Todd (2009). Camera A history of photography from Daguerreotype to Digital. Sterling Signature. ISBN978-1-4027-5656-vi.
^ "The State Listing -- Rollfilm Cameras". The Land List.
^ http://www.polaroidretirees.org/NewsletterBOD/pranews1015.pdf^{[ bare URL PDF ]}
^ Lippert, Barbara (2018-06-25). "Come across the Swinger". Advertising Age. p. 32.
^ http://world wide web.polaroidland.net/2014/03/17/mitch-leigh-forever-swinging/
^ Christopher, Bonanos (2012). Instant: The Story of Polaroid. p. 75.

External links [edit]

Beschloss, Michael (July 2, 2015). "The Polaroid Swinger: Changing the Market place in an Instant". The New York Times . Retrieved September 11, 2017.
Vintage "Run across The Swinger" Boob tube spot
The Land Listing

Source: https://en.wikipedia.org/wiki/Polaroid_Swinger

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